John Mortimer
Feb 15, 2023

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Wow, rarely have a come across corresponding work that is true to the name of designing whole services, using systemic thinking. You have captured the cycles or layers of design like that Banathy attempted to describe somewhat academically. You have placed complexity at the heart of this approach. You have described that methods and methodologies need to be replaced by an emergent co-creation of concepts and experience. You help us to move away from reductionist services, as you describe whole systemic design for the public sector, that is actually systemic design, not service design with fluffy bits. The move away from product based design, to place the complexity of citizens at the centre is key this.

Thank you,

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